In the constantly evolving digital landscape, grabbing user attention is a monumental challenge. With banner ads often suffering from visual noise, IRCTC, India's leading railway reservation platform, embraced a innovative solution - native advertising. This method integrates sponsored content seamlessly within the user experience, providing releva

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Native banner advertising on IRCTC presents a strategic opportunity to attract travelers effectively. By seamlessly integrating banners into the platform design, brands can increase their visibility among a highly interested audience. This methodology allows for authentic content that connects with travelers, promoting engagement and conversions.

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The Indian Railways Catering and Tourism Corporation (IRCTC) has made a remarkable move in the digital advertising landscape. Their recent ad campaign relies heavily on native banners, which have become increasingly dominant in capturing user attention. These ads seamlessly mesh with the surrounding content, making them less intrusive than traditio